Loading ...There’s nothing I love more than a good viral campaign. There’s something incredibly fun (and possibly juvenile…) about dragging the world of the movies out of the theatre and into our own.
So naturally I’ve been following the WATCHMEN campaign like a hawk.
You see, the graphic novel originally came with its own viral campaign of sorts. One of the amazing and innovative things about WATCHMEN was the inclusion of “primary documents” scattered throughout the book. At the end of each issue you were treated to an excerpt from Nite Owl’s tell-all memoirs, or part of Sally Jupiter’s scrapbook, or Rorschach’s police report, and so on and so forth. These cool little bonuses helped establish the world of the comic and built on the overall experience.
Now obviously it would be close to impossible to include these documents in the film - but that’s what the good ol’ Internet is for. Warner Bros. has set up an awesome viral campaign that provides a lot of the info from the WATCHMEN documents in really fun, first-hand ways.
For starters, check out the Keene Act PSA posted above to learn how you can help stop the vigilante threat! Then head over to www.thenewfrontiersman.net to read clippings from a New York tabloid ripped right from the pages of the graphic novel. Finally, head over to www.i-watch-the-watchmen.com to download all the WATCHMEN content you could possibly want, be it for your iPhone, desktop, facebook profile, or website.
This viral campaign is one of the reasons I’m convinced we do indeed need a WATCHMEN movie. Not only is it proof that the studio is taking care to respect all the detail from the graphic novel, but it also gives you the chance to experience the story in a whole new way. I’ve been waiting years to see something like the Keene Act PSA.
Now if you’ll excuse me, I’m going to change my profile pic to Dr. Manhattan and yell at any friends who don’t immediately comment.
